For this project, the brief was to design a simple introductory homepage announcing the opening of a new community-focused butcher on Waiheke Island. The clients wanted a website that immediately captured the spirit of service, craftsmanship, and old-school butchery — a place where people feel guided, welcomed, and reconnected to their food. My role was to translate that warmth and heritage into a clean, modern digital introduction that sets the tone for launch of the Butchery.

The design pairs vintage imagery with a modern layout to honour the family’s story of generations of butchery and charcuterie craftsmanship. The copy and visual language highlight their commitment to ethical practice, artisan skill, and genuine service to the Waiheke community. The result is a homepage that introduces The Waiheke Butcher not just as a shop, but as a continuation of a long tradition — bringing knowledge, quality, and connection back to the heart of the neighbourhood.