For Chameleon, the focus was on creating a clean, high-impact portfolio that lets the work speak for itself. As a production company with a strong visual reputation, the site needed to feel considered and effortless, balancing bold video content with a minimal structure that doesn’t compete for attention. My role was to design and build a flexible Squarespace experience that showcases a large library of work in a way that feels curated, fast, and easy to navigate.

The solution centres around a streamlined video-first approach, using Vimeo integration and custom styling to elevate the presentation of each piece. Select projects are featured through curated homepage selections, giving visitors an immediate sense of Chameleon’s range across TVCs, branded content, and storytelling. Built on Squarespace, the site has been structured to make ongoing updates simple and intuitive. The team can easily upload and manage new work as it’s released, keeping the site fresh and evolving without compromising on quality or consistency.